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The top ten branded activity chart shows Nestlé in first place with 23% of total promotional featured space activity, McVitie's second with 14%, Cadbury and Kellogg's sharing third with 11% and Weetabix taking fifth with 9%. The other brands...
Harry Potter was one of the major licences when we covered the sector back in October 2001, with the schoolboy wizard appearing on anything from mobile phones and stickers to a range of confectionery from Mars (now Masterfoods). And all this was...
Maltesers is getting support from several sides over the summer season, thanks to activity backing both impulse and grocery ice cream lines and new TV advertising for the bitesize confectionery countline. Masterfoods has teamed up with...
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