WeightWatchers is revamping the look of its entire food and drink range.

From next month, the products will sport blue packaging designed to modernise the brand and make it easier for shoppers to find it in-store.

The move will be supported by a £28m 2012 advertising spend that will include TV, radio, women’s press and outdoor activity and cover member meetings as well as the brand’s online and grocery ranges.

Sales of Weight-Watchers food and drink products have grown 7% year-on-year to £327m, and it is the leading brand in the low-calorie category [Kantar Worldpanel 52 w/e 19 February 2012].