Colman’s is greeting the barbecue season with three new table sauces.

Rolling out next month, the trio comes in squeezy format and comprises Hot Garlic Chilli, Sweet Chilli Mango and Smokey Barbecue variants (rsp: £1.69). Unilever is to support the launch with in-store activity.

The sauces would attract younger consumers to the ‘thick sauces’ category, said brand manager Laura Gordon-Hall, and tap the trend towards spicier foods.

Topics