Discovery Foods is saving packaging and space by rolling up the tortillas in its meal kits rather than packing them flat.
The company claimed the upright design of its new range of four Perfect Mexican kits (rsp: £3.19) used 15% less cardboard than the fajita and enchilada kits it was replacing. Each kit contains seasoning mix, a condiment and eight tortillas.
“NPD is key to helping drive consumer buy-in to the meal kit market,” said Discovery Foods marketing manager Craig Sammells.
The kits roll out to Tesco stores this week, Sainsbury’s in April and Morrisons in May.
Sharwood’s expanded into meal kits last month with the launch of Indian and Chinese products.