Glorious! plans to relaunch its Skinny Dips range, which was delisted by Sainsbury’s after less than six months.
The dips - Caribbean Mango Salsa, Indian Spiced Houmous, and Portuguese Piri Piri Salsa & Turkish Almond (rsp: £1.69/175g) - were launched last August exclusively with the retailer but were dropped following slow response from shoppers.
Brand owner TSC Foods plans to relaunch them later this year. Consumers hadn’t understood they were low fat or that the premium price reflected the high-quality ingredients used, said marketing manager Matthew Stephenson: “We needed to go back and improve the communication on packs.”