Mars has added rice and grain dishes to its organic Seeds of Change brand.

Rolling out now (rsp: £2.29), the pouches include wholegrain basmati, Mexican-style rice and quinoa & wholegrain. Mars said they tapped growing demand for healthy rice and grain while offering convenience to consumers who find such items “daunting” to cook from scratch.

The rollout follows the launch of a similar range in the US that Mars claimed had enjoyed “significant success”.