Warburtons has teamed up with child psychologist and TV presenter Professor Tanya Byron to encourage families to eat breakfast.

Byron, who has presented TV shows including The House of Tiny Tearaways, has worked with the baker to produce a handbook for families called Breakfast From Our Family To Yours: Making Breakfast Easy.

The book, available from late April on Warburtons’ Facebook page and Mumsnet, will include recipes and tips, and will highlight the use of Warburtons bakery products at breakfast.

The activity is part of Warburtons’ £16m TV-led marketing investment in 2013, which will switch to promoting lunchtime products this summer.