Amoy has introduced a rice offering to its Straight To Wok range. The new Straight to Wok Rice range comes in two varieties - Perfect Long Grain and Classic Cantonese rice.
Both are packaged in 250g pouches suitable for two to three servings at an rsp of £1.44.
Amoy recommends that the duo, which are ideal for stir-fry meals, be merchandised alongside microwaveable rice products. Rolling out this month, they will be supported by a £1m TV and promotional campaign starting in April.
Amoy said the rice was light and fluffy and required only two minutes to be heated.