Imperial Tobacco is targeting price conscious smokers with the launch of a roll your own kit. The maker of Lambert and Butler has developed a new tobacco, John Player gold leaf, to go into ready made kingsize Rizla tubes in the kit. It says the new tobacco is easier to roll as it is less moist than traditional products. The kit, which has been branded Concept, includes a rolling machine, and is available for a promotional £4.99. {{P&P }}

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