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Imperial Tobacco is planning to launch a campaign in support of smokers, starting with the launch of two posh smoking areas at Bristol Airport. Smokers were being ostracised and made to feel a lack of self worth because of increasing...
Imperial Tobacco is targeting smokers who want to trade down rather than give up with the first Golden Virginia brand extension in 130 years.
Golden Virginia Yellow is to be launched on
2 March at a lower price point than the original green...
Imperial Tobacco’s new Castella Miniatures hope to appeal to busy smokers who haven’t got time to puff on a big cigar.The mini versions will take on Hamlet Miniatures and Henri Winterman’s Café Crème in a sector where miniatures are increasing...
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