The OFT is consulting interested parties on an alternative distribution remedy put forward by Birds Eye Wall's to address the concerns of the Competition Commission over impulse ice cream. BEW has offered to abandon exclusive van distribution "in order to avoid ongoing and complex regulation of its wholesale distribution operations". It described the proposal as "a solution which involves the giving up of any wholesale distribution that restricts the distributor from including competing brands or wrapped impulse ice cream." OFT consultation now goes on until April 14 {{NEWS }}