English apple growers will be monitoring Asda's sales performance this season, according to Adrian Barlow, chief executive of English Apples and Pears.

Speaking at the National Fruit Show in Kent last week, Barlow said: "It is vital that Asda's reassurances are translated into correct action at store level."

Last year, he said, it was one of the weakest retail sellers, and Barlow wants to see an improvement in line with increased support from virtually every other multiple.