Fruit retailing took on a new look this week when the Co-operative Retail Trading Group launched a three-week promotion for French Royal Gala packed by JP Fruit.

The apples are being sold at a third off (down from £1.49 to 99p), with a 20p offer in the bag for the next purchase of 1kg of loose English top fruit, valid until January 31.

The leaflet also highlights the major varieties using the slogan: ‘You've just bought some delicious French apples, but did you know that new season English apple varieties are now available?’ Alex Payce-Drury, head of category buying, produce and frozen foods, confirmed: “We are the first to link sourcing together in this way.”