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Uncle Ben's is relaunching its core Express Rice range with a new lower-salt recipe in the first reformulation in its 10-year history. A TV and press campaign in early 2010 will promote the overhaul, with in-store activity including...
Mars is giving its Dolmio Stir-in range a healthy makeover with improved recipes and is also adding new variants to its Uncle Ben's Express rice menu. The Dolmio Stir-in range, which is being rolled out now, has had salt and fat levels...
Mars UK is expanding its popular Uncle Ben's and Dolmio lines this month with additions to its Express Rice, Risotto and Tastes of Italy sauce ranges.
Two new Express Rice varieties - Thai Curry, rice blended with green curry paste,...
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