Long Clawson Dairy has teamed up with Indian food writer Anjum Anand for a campaign to grow awareness and sales of paneer among western consumers.

Activity kicked off last week with a cookery demonstration by Anand at The Good Housekeeping Institute. Clawson's retail sales of paneer a cheese used in Indian cookery stand at approximately £1.7m a year at the moment. It is targeting sales of £2.2m within two years.

Clawson Paneer is sold across the multiples (rsp: £1.90 for 227g blocks).