Anchor Cheddar is set to make its debut in the c-store sector thanks to distribution deals with Booker and Makro.

The brand’s mature and extra mature variants will be available in cases of six 350g blocks through Makro as of now, with Booker depots to follow in mid-December (rsp: £4.50 for mature £4.75 for extra mature).

Arla launched Anchor Cheddar into the mults earlier this year. Brand manager Diane Wright said the c-stores launch was a “real opportunity” to boost sales.