Anchor cream is getting the festive treatment with seasonal lines rolling out for Christmas.

Backed by a £500,000 marketing spend focusing on digital and in-store sampling activity, the limited edition newcomers are chocolate flavour mousse - designed as an accompaniment to ice cream - and extra thick cream lines with or without Courvoisier Cognac. The brand's website will carry recipes and serving suggestions.

New pack designs echo the Yuletide theme.