Arla is linking up with the Tussauds Group for an on-pack promotion across its Anchor Spreadable Butter and Cheddar brands, offering money off amusement park entry fees.
Special packs of Anchor Spreadable will carry coupons offering £7 off admission to Alton Towers.The 250g pack will have one coupon, with two on the 500g size.
The 400g packs of Anchor Mature and Extra Mature Cheddar offer £7 off entry to Thorpe Park.