Cash-strapped homeowners are being targeted through a new promotion between Andrex and  Asda.

The ‘Win your mortgage payments for a year’ on-pack promotion kicks off on Monday on 500,000 packs of Andrex toilet tissue in Asda stores across the UK.

Consumers have the chance to win up to £12,000 towards their rent or mortgage payments.

“It’s been a tough time in the last year with the recession and we realise that some of our consumers are looking for ways of saving money,” said a spokeswoman for Andrex owner Kimberly-Clark.

“As one of our leading customers, we hope that by offering the on-pack promotion with Asda stores, we can jointly help alleviate some of this stress for consumers.”

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