Federation Brewery is planning a swoop on the take home market with Angel Ale, its first new beer for a decade. The Gateshead co-operative brewery has a strong following in its north-east heartland but has ambitions to have a national presence in the off-trade with the new beer. Federation said it was reacting to the trend by consumers to drink more beer at home. The brewer believes it makes sense for it to go for a bigger share of that market. Marketing manager Mike Berriman explained: "We are confident Angel Ale will help to establish the brewery at a national level within the take-home sector as well as having an impact within our heartland. "We have already had some excellent feedback from buyers at major multiples and specialists." The beer is named after the Angel of the North, the statue erected near the A1 at Gateshead by Antony Gormley in 1998. A donation will be made from sales of the beer to the Angel Fund which supports regional artists and the conservation of the Angel of the North. The beer became available to the trade this week and its introduction will be supported by tailormade instore deals and point of sale material. Angel Ale is 4.7% abv and is sold in a 550ml bottle in a branded box. Rsp: £1.49-£1.79. {{DRINKS }}

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