KP is to show it's a bit of an animal by bringing out Peperami flavoured Mini Cheddars.
The dual branding initiative hits shelves in September.
The company said the limited edition would satisfy the appetite for new products among the brand's key 25 to 45-year-old audience.
"We are confident that this link with the UK's number one meat snack, renowned for its award winning It's a bit of an animal' advertising, will help accelerate growth for Mini Cheddars even further," said KP Snacks marketing director Mandy Ferguson.
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The dual branding initiative hits shelves in September.
The company said the limited edition would satisfy the appetite for new products among the brand's key 25 to 45-year-old audience.
"We are confident that this link with the UK's number one meat snack, renowned for its award winning It's a bit of an animal' advertising, will help accelerate growth for Mini Cheddars even further," said KP Snacks marketing director Mandy Ferguson.
{{MARKETING }}
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