Jacksons of Piccadilly is reaffirming itself as the quintessential British company with a range of authentic teas and a fresh brand identity.
Seven bagged teas will replace its existing products next month in all-white packaging. Five green teas are launching in Pure Chinese Sencha, and Chinese Sencha with lemon, mint, orange and camomile, as well as two white teas - Pure Chinese White Silvertip and Pure Chinese White Silvertip with natural Osmanthus.
The company is also launching a premium and super premium range of loose teas into fine food outlets from March. Teas such as Chinese Keemun and Signature Chinese Sencha (rsp: £2.99 for 50g) will go alongside its Best of the Best teas such as Darjeeling Second Flush (£4.99 for 50g).