Kellogg's is rolling out a £1m marketing red carpet to welcome Apple to its Real Fruit Winder range, which includes new TV advertising.
The new flavour is the first to join the fruit strip brand since its launch 18 months ago. The company claims it is now the top selling sugar confectionery product in the multiples,
Represented by funky fruit character Apple Max, the green newcomer joins existing flavours Strawberry Sorbabe, Blackcurrant Booster and Orange Blabber.
Her character will feature in TV ads, which are set to screen early next month, as well as on the brand's website which includes interactive games, puzzles and activities.
All four flavours come in cases of 24 individual packs or 10 multipacks of six rolls.