Bramley cooks up a stronger identity Tesco has been the first multiple to use generic branding of Bramley apples in display trays, with Asda following shortly. A logo with the strap The Cook's Choice' is backed by the words Best for Cooking on the box. The initiative follows industry research which showed that consumers wanted to see the variety displayed in store as a cooking ingredient alongside other lines such as pears, plums, rhubarb and apricots, rather than next to dessert apples. Demand for Bramley at the start of the season is improving with the colder weather, although there is a wide variation in price which on the wholesale markets ranges between 18p to 28p/lb. {{FRESH PRODUCE }}