Kate Walsh, former star of BBC TV's The Apprentice, is helping Bpex kick off its 2010 summer campaign to increase sales of pork.

Walsh started promoting Bpex's Girls' Guide To Grilling on regional radio earlier this month. The guide, which contains barbecue tips, is available to download from the 'lovepork' website. Consumers can also watch humorous videos showing howwomen can successfully barbecue without a man in sight, says Bpex.

In August, Bpex plans to encourage people to eat pork as part of a 'pignic'.