Aquafresh range extends with teeth whitening toothpaste

GSK has patented its

GSK has extended Aquafresh with a whitening-specific product supported by a £3.8m push.

Rolling out now, Aquafresh High Definition White comes in two mint variants - Tingling and Illuminating (rsp: £3.49).

‘Illumipearls’ technology provided up to three times better whitening than regular paste, said GSK, which claimed this was the brand’s first push into the oral beauty sector as its existing Iso-Activ paste was an “everyday product with whitening benefits”.