Diageo is expanding its Archers range with a sparkling line that combines fruit schnapps and wine.
The Berry Rosé and Citrus White variants retail at £3.48 for a 70cl bottle, are 5% abv and are due on Asda’s sparkling wine fixture this week in a pre-Christmas trial.
However, one senior buyer questioned whether the brand was strong enough to stretch into wine as well as RTDs.