The supplier is spearheading its drive with the relaunch of its Tanguero brand (rsp: £3.99).
The red, which only contains Shiraz, has been packaged in a premium heavy bottle with modern black and white labelling. Alastair Stevens, UK off-trade agent for Finca Flichman, said: “Tanguero is a £5.99 wine with a £3.99 price tag. It over delivers in the glass and has fabulous fruit.”
The relaunch will be
supported by a consumer marketing programme plus in-store promotions and events that will be targeted at independent retailers.