Argentine vineyard Finca Flichman is to educate consumers about the country’s ability to produce wines made with the Shiraz grape.
The supplier is spearheading its drive with the relaunch of its Tanguero brand (rsp: £3.99).
The red, which only contains Shiraz, has been packaged in a premium heavy bottle with modern black and white labelling. Alastair Stevens, UK off-trade agent for Finca Flichman, said: “Tanguero is a £5.99 wine with a £3.99 price tag. It over delivers in the glass and has fabulous fruit.”
The relaunch will be
supported by a consumer marketing programme plus in-store promotions and events that will be targeted at independent retailers.