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Asda is wading deeper into the supermarket price war with a major new rollback campaign, The Grocer can reveal. The retailer launched a series of ads in the national papers this morning announcing 3,000 rollbacks on everyday essentials including bread, milk and bananas.
The £150m dairy near Aylesbury planned by Arla Foods is on track to open by the end of next year after being given the go-ahead by local planners.
Lurpak owner Arla Foods has bucked the worldwide economic uncertainty to grow global profits by a third. The Danish dairy giant, which also owns the Cravendale and Anchor brands, grew global profits to DKK1.3bn ( 146m) during 2010, up from DKK971m ( 116.1m) the previous year.
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