Arla will run a scheme to encourage farmers to produce more milk during the autumn production trough.

The processor, which trialled the scheme last year, is offering a 5ppl bonus for farmers producing extra milk in September, October and November.

Arla has come under fire this year from farmers and the NFU after announcing a 2ppl cut in its milk price, and the new scheme will be seen as a way of placating them as well as guaranteeing more milk.

The initiative would encourage farmers’ expansion and benefit members who increased production, Arla said.

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