Arla is hoping to woo adults to flavoured milk with two chilled milk drinks under the CaféMet brand. Made in Denmark, the variants Choc o' Latte and Moch a' Latte come in stylish 290ml glass bottles and will be on test market in multiples from April 15. In spite of the failure of high profile brands such as Nestlé Ice, Arla believes this is the way forward for milk. A spokesman said the company was moving away from standard and into added value milks. It already has brands for youngsters ­ Gulp! and Breaktime ­ and hopes this product will attract adults. Arla is also extending its Discover speciality cheese range with the addition of Crème Tapenade, a fresh blend of soft cheese in two variants: green olives and pesto. Arla says cooking cheese is one of the fastest growing sectors of the cheese market, growing 13% year-on-year. Crème Tapenade with its lighter consistency can be used to cook with, as well as being a spread and a dip. Initially the product will be launched with a trial price of 79p for a 150g tub, rising to 99p after four weeks. {{NEWS }}

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