Swaddles Organic is bringing out a clutch of new organic products. Its range of fresh meat, pies, sausages and bacon will launch at this year's IFE and will be available through independent stores. It has also extended its range of organic ready meals to accommodate the tastes of children and vegetarians. For kids there are Ketchup Burgers, Chicken Nuggets and Alphabetti Spaghetti with Chicken Sausages. The vegetarian range includes Green Lentil with Garlic, Three Bean Goulash, Mushroom Stroganoff and Cauliflower, Onion and Tomato Curry (rsps: £1.80-£3.60). Charlotte Reynolds from Swaddles Organic said: "The major supermarkets have put considerable clout behind the organic market so small independent producers have to work doubly hard to keep that vital point of difference and never feel tempted to compromise on quality." {{MARKETING - P&P }}

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