Carlsberg has signed a three-year deal to become the official beer of Arsenal FC.
The tie-up means the Danish beer can feature Arsenal players in its advertising around the world. Carlsberg will be the only beer available in the Emirates Stadium.
For Carlsberg, Arsenal joins a football sponsorship portfolio that includes the England team, Liverpool FC and the Champions League.
“Connecting with Arsenal’s large and loyal fan base across the world is a key part of this new partnership, as well as serving our products to fans at one of the world’s leading grounds,” said Carlsberg UK director of brands Caroline Hipperson.
“This new partnership will significantly strengthen our existing sponsorship portfolio, and is part of a wider strategic intent to be seen as the beer brand of football.”
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