Popular lager brand Beck's is to be given an art attack in a bid to extend its appeal among drinkers. Scottish Courage, which promotes the brand in Britain, has teamed up with a host of famous artists, including Damien Hirst, to put eye-catching designs on free glasses. The limited edition give-away promotion is scheduled for October with the first of 400,000 Hirst glasses, featuring multi-coloured dots on a white background, being given away to shoppers who buy six cans or bottles of Beck's. They will then be able to complete the collection of four by sending in tokens from further multipack purchases and money. {{DRINKS }}

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