More than 50kg of tea has been used to create new TV ads for Twinings Speciality Teas to reflect "the experience and mood" associated with the range.

In one of the adverts, which feature images made out of tea grains, oranges and lemons transform into doves to illustrate the "uplifting qualities" of the citrus flavours used to make Twinings' Lady Grey variant. The adverts were created by Israeli live animation sand artist Ilana Yahav.

The TV push kicks off next week and forms part of a £3m Discover the Art of Tea campaign, which also includes press advertising.