Asahi Beer and its robotic barman clearly a relative of the original Smash droids were on hand to serve drinks at the launch of UK hip-hop star Dizzee Rascal's new album, aptly named Tongue N' Cheek.

The classier-than-thou Japanese beer was also the main sponsor for the GQ Men of the Year awards, where Mr Rascal (the one on the left) was named solo artist of the year.

However, as the gong for most stylish man, sponsored by Smirnoff Black, went to cross-dressing comedian David Walliams, that could be seen as a double-edged compliment.