Japanese lager Asahi has returned to railway platforms with a new poster push targeting commuters.
The burst of activity will run until June and will be supported by ads in style magazines. The summer drive will also see Asahi’s logo appear on branded rickshaw taxis across London in May and June.
The campaign continues Asahi’s use of simple imagery to focus consumers on the beer. Two executions are designed to emphasise the premium positioning of the beer, brewed in Prague using rice imported from Japan.