Non-assured Brazilian beef got on to Asda&'s shelves because of a "cock-up" by the new beef buying team, the NFU heard when it met executives on Monday.
The cuts were quickly removed after NFU protests (The Grocer, 10 June, p64). Asda put it down as "a cock-up and not a conspiracy". "The new buying team was given a verbal assurance by the supplier that the beef was to farm assurance standards," it said.
Meurig Raymond, deputy president of the NFU, said: "Asda&'s behaviour undermined the trust of farmers, but let us hope that confidence can be restored. "
Thomas Binns, NFU livestock chairman, said: "Asda told us that it intends to use imported beef from those countries with a comparative price advantage within its Smart Price category but is committed to equal production standards, full traceability and environmental responsibility when sourcing imported beef."

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