Asda has revamped its fresh tomato range to include three new Extra Special products. It said the premium snack-sized tomatoes were designed to appeal to the growing special occasions market.
The new products are: Piccolo Cherry on the Vine (£1.48/250g); Golden Cherry Tomato £1.28/180g; and Tomato Temptations (variety pack, £1.48/280g). Kelly Colrein, marketing manager for supplier English Village Salads, said: “Our research revealed that customers want premium tomatoes for when they are entertaining.”
n Pontefract schoolgirl Sophia Chan has won a competition to name a new tomato variety, Ruby Plum, set to go on sale in Asda stores.