Asda has come under fire after selling cheap Brazilian beef without a label of origin.
The retailer was highlighted in the Daily Mail for selling products from UK processors Anglo Beef Processing under the brand Simply Steak' without labelling the meat's origins as Brazilian.
However, neither Asda nor ABP have broken the law. Because the meat was seasoned in the UK it is considered to have been processed here which does not require its origins to be labelled.
A spokesman for ABP said: "The country of origin did not have to be labelled and there was no suggestion we were trying to mislead anyone. The product was considerably cheaper than British meat."
A spokeswoman for Asda emphasised that the quality of the meat was not an issue, and agreed that the labeling was within the law.
However, she added, Asda would refund any customer who believed they had been misled.

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