Asda's wide range of turkey products has earned it the title of turkey retailer of the year at the 2010 British Turkey Awards.

The judging panel of trade and consumer journalists said Asda was the best all-rounder, praising it for good variety and its clear British credentials and health messages.

The free-range KellyBronze farmed by Kelly Turkeys won the traditional Christmas turkey award. Tesco won best Christmas convenience turkey for its Turkey Breast with Pork, Chestnut and Apple Stuffing.