Casillero del diablo

 

Asda is to launch the new Devil’s Collection red and white wine blends from Casillero del Diablo (rsp: £8.99) online from mid-November.

Blends were not well established in the UK and online retail offered the opportunity to educate consumers, claimed Simon Doyle, general manager at brand owner Concha y Toro UK. “We’re looking at a younger consumer who is intimidated by wine and doesn’t want to navigate through the varietals.”

The white is based on a cool climate sauvignon blanc, plus chardonnay and a smidge of gewürztraminer, while the syrah-based fruity red includes cabernet sauvignon and carmine.

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