Asda will start selling IVF drugs as part of a bid to establish itself as the UK’s most affordable pharmacy.

Asda claimed it would save patients hundreds of pounds per treatment.

Its pharmacy would charge £1,171.41 for drugs to accompany one IVF cycle, the supermarket said – a saving of up to £820 over high street pharmacies.

Currently 71% of primary care trusts offer one or two free IVF treatment cycles, with thousands of women going on to pay for at least one additional cycle.

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