Asda will sell fresh fruit at its checkouts in a trial that follows criticism that it targets children with junk food, Asda brand director Penny Coates told a Commons Select Committee inquiry into obesity.

A Food Commission survey, published in October, criticised Asda, Safeway and Marks and Spencer for checkout displays that put confectionery, crisps and soft drinks within the reach of toddlers.

Asda will sell a selection of single fruits and non-food items at the till in the trial that is scheduled to start soon, said Coates.

The inquiry, which is to establish what role the food industry plays in promoting healthy eating, also heard evidence from Tesco, the Co-operative Group and the British Retail Consortium this week

Further details in this week’s issue of The Grocer.