Asda Foundation has pledged to donate £400,000 to communities impacted by the ongoing flooding crisis.
The sum, which includes a £152,000 donation from parent company Walmart, will ensure the retailer “gives back to communities when they need it most,” according to Asda CEO Andy Clarke.
The retailer has already donated £2,000 to its Taunton store – which will be used to buy 25 tonnes of straw and cattle feed to aid farmers impacted across Somerset – while Asda staff have taken a break from their day-to-day duties in Bridgwater to deliver food parcels and clothing.
Asda stores nationwide are currently holding collections for shoppers to donate towards relief efforts.
“Seeing the devastation and impact these floods are having on local communities across the UK, we wanted to quickly mobilise our global resources to help those in need,” said Kathleen Mclaughlin, president of the Walmart Foundation.