Asda has appointed Stephen Smith as its new chief marketing officer.
Smith currently heads up the marketing team for Walmart in China, having joined the global retail giant last July.
At Asda he will take over from Rick Bendel, who is moving into a broader project-based role for Walmart.
“I was delighted that Steve joined Walmart last year and will now bring his retail marketing pedigree to the UK,” said Asda chief executive Andy Clarke.
“I’ve been an admirer of Steve’s work at overseas Delhaize retail brands such as Sweetbay, Hannaford and Delhaize Le Lion for many years and I’m certain he’ll be a valuable addition to the Asda executive team.”
Clarke added of Bendel: “Few people in the history of our business have loved and understood Asda as well as Rick.”