Asda mums are among the savviest shoppers in the UK, with a whopping 80% using price comparison sites, the retailer claimed this week.

Asda also said that 70% of mums regularly went online to use its household budget planner to help them stick to their weekly budget.

The statistics come from Asda’s quarterly Mumdex report, which offers insights into its core target market by surveying 4,000 mums who shop at the supermarket.