Asda will complete its rollout of free WiFi into all its stores by the end of February.

The retailer said the WiFi opened up “new opportunities to interact, showcase our fantastic Asda app and give our customers an enriched shopping experience”.

Asda added that the service would give customers in smaller stores access to its entire range, offering those using its ex-Netto conversions the opportunity to order from the full range of George clothing, for instance.

In October, COO Judith McKenna said free WiFi would also enable Asda to “positively disrupt” the shopping experience by sending shoppers personalised offers and allowing on-the-spot price comparisons.