Sales of Champagne and sparkling wine have been fizzing at Asda, with the retailer claiming a 23% year-on-year increase over Christmas and New Year.
Champagne sales were up 17% compared with the festive period in 2011, said Asda, and had been boosted by a promotion on its Pierre Darcys Champagne Brut that cut the price from £23.98 to £10 in the week before New Year.
The retailer was confident it had “got the Christmas 2012 offering right”, said Asda wine buyer Lynsey Grace, who added that sparkling wine sales, which had been dominated by prosecco and cava, had risen 28% year-on-year.
“In times of austerity, shoppers look for ways to treat themselves on a budget, and this is never more true than at Christmas,” she said.
Discounter Lidl has also reported a boom in Champagne sales, with sparkling wine proving the second highest seller over the festive period after semi-skimmed milk.
The average retail price of a bottle of champagne fell by around 5% in the supermarkets in December 2012 compared with the same period in 2011 [BrandView.co.uk w/e 1 January 2013].