Premium cidermaker Aspall is capitalising on its apple knowhow with a new launch into apple juice.

Aspall 100% Pressed English Apple Juice (rsp: £1.89 per one-litre PET ­bottle) rolls out to the multiples nationwide later this month, following a trial in 100 supermarkets in south east England earlier this year.

The chilled launch would meet a growing consumer demand for quality English products with provenance, said Aspall commercial director Geoff Bradman.

"Offering an alternative to the plethora of imported products, our new apple juice is made from 100% pressed English apples to provide the best quality taste possible," he said. "Sales have already exceeded all expectations."

Aspall introduced an ambient apple juice to retail 30 years ago, which now only has limited distribution in specialist stores and delicatessens.