Chicago Town’s new Gorgeous targets the hot new demographic of ‘women’ by adding red onion to its pepperoni (because fresh breath totally sucks, right ladies?) and daubing pesto on the Margherita. Genius.

Following the lead of Walkers’ ‘Do us a flavour’ routine, personalised pizza might be the way to go. Capture the grey pound with a Polo mint-topped Pensioners’ Special, with added hints of Werther’s and Bovril; or a Pregnancy Pizza to combat the cravings, featuring the delicious combination of anchovies, coal and mayonnaise.

Taking it to the next level, how about a pizza for the hard-core fan featuring individual nano-pizzas, each differently topped, in place of pepperoni?

The possibilities are limited only by the manufacturer’s desperation.